EMPR Joins Africa Fashion Week London 2026 — And It’s a Big Deal

So here’s some good news from the African fashion world.

Elizabeth Miller PR (EMPR) — a boutique PR agency with roots in both Nigeria and the UK — has officially been brought on as the Public Relations Agency for Africa Fashion Week London (AFWL) 2026. And honestly, this feels like a very natural fit.

If you know AFWL, you already know it’s more than just another fashion week. It’s one of the key platforms putting African and diaspora designers in front of the global fashion industry — editors, buyers, tastemakers, the whole lot.

With this new appointment, EMPR will be handling event branding, visual communications, press office duties, and even offering press support for designers showing at AFWL 2026. In simple terms: they’ll be shaping how the event — and the designers — are seen, talked about, and remembered worldwide.

And that matters.

The 2026 edition of Africa Fashion Week London is shaping up to be a turning point. There’s a clear intention to evolve the brand, tighten its storytelling, and make sure African fashion isn’t just seen, but properly positioned in global media spaces. That’s exactly where EMPR comes in.

The agency is known for building narratives that travel — stories that make sense whether they’re landing in Lagos, London, New York, or Paris. Fashion, culture, lifestyle — they know how to connect the dots.

Speaking on the partnership, Elizabeth Igwe, Founder of EMPR, summed it up perfectly:

“Africa Fashion Week London is more than an event — it’s a global cultural statement. Being entrusted with its public relations for 2026 reflects our belief in fashion as a powerful narrative tool and our ability to translate creative vision into media credibility and sustained visibility.”

EMPR isn’t new to this. As a full-service boutique PR agency, they work across traditional and digital PR, media relations, influencer engagement, event PR, and international press consultancy. Their client list spans fashion, beauty, accessories, food and beverage, lifestyle, and even select tech brands.

What really sets them apart, though, is their focus on reputation ownership. Not just getting brands talked about, but making sure they’re talked about the right way. It’s visibility with intention.

With operations in both the UK and Nigeria, EMPR has quietly built a reputation as a go-to communications partner for brands looking to scale internationally — especially African brands ready to step onto bigger stages.

This partnership with Africa Fashion Week London 2026 feels like another strong signal of where African fashion is headed: more structure, stronger storytelling, and serious global ambition.

And for the designers showing next year? It means clearer narratives, better press access, and a stronger chance of being seen — and taken seriously — on the world stage.